Why Most Digital Products Fail

Today I coached Mike through something special.

He’s building a dashboard called the ADHD OS — a Notion system to help his community reframe their ADHD traits into superpowers.

It’s not just a productivity tool. It’s a mindset shift disguised as software.

But the reason I’m writing this email isn’t just to shout out Mike’s progress…

It’s to share a truth that hit both of us on that call:

Most products fail because they’re built for others before they’re built for you.

Mike’s OS was good.

It looked clean, had nice charts, and even had buttons that did cool dopamine things.

But the foundation?
The backend databases?
The system logic?

Messy.

So we went back to basics.

🔹 Moved all source databases to one page
🔹 Cleaned up properties and views
🔹 Created a usable backend before styling the front

And once that was done, we had clarity.
Not just for him. But for his future customers too.

The takeaway?

Build the system for yourself first.
Then turn it into a product.

You’ll learn what works, what doesn’t, and what your future customers actually need… by being your own best case study.

That’s what Mike’s doing.
That’s what I did.
That’s what I teach.

If you want help building your own Notion OS from scratch (for yourself and for customers), here’s my offer:

1. Me and you hop on a 1h strategy call to map out exactly what problems we’re solving, and what systems you need for yourself to manage your life, content and business.

2. We block out a day on our calendars for a 4-6h intensive Notion session where we build your entire Notion dashboard together on a live call, in 1 day. I build in real-time based on your feedback in your own workspace, I explain everything I’m doing, answer all of your questions, and help you master Notion in 1 day.

3. You start using your new Notion dashboard and we make adjustments along the way. You have 24/7 support from me for the next 3 months on Whatsapp and can ask me any question and I’ll personally go into your workspace, make changes, and record Loom videos explaining what I did and why.

4. Once you are happy with your system and feel it’s ready to be sold, we hop on another call and turn it into a digital product and create a monetization strategy.

This is my highest, most exclusive, most access, and also most energy intensive service that I can offer to deliver results as fast as possible.

You could have an entire custom Notion OS to manage your entire life and also have mastered Notion completely by the end of the week.

That’s how powerful this is…

And I will only be doing this for 1 person during the month of April.

Yes, 1 person.

And it’s first come first serve.

Reply with “Systemiz” and I’ll send you more details.

No fluff. Just systems.
Chris “The Systemizer” Punt