The Power of Doing the Obvious Thing

Today while I was in the gym here in Bulgaria, I re-listened to the book Obvious Adams for the 5th time. (It’s only 30min long on 2x speed)

A short book about a man who built a wildly successful career in marketing by simply doing the obvious thing every time.

No fancy strategies. No complex analysis. No overthinking.

Just looking at a problem, asking “What’s the obvious thing?”, and then doing it.

Sounds almost too simple, right?

But here’s the thing, most people avoid the obvious answer because it feels too easy.

We think success has to come from some hidden trick or complicated process that no one else has figured out.

I’ve been guilty of this myself.

Over the last few months, I’ve been overcomplicating my business.

Looking at what other creators are doing, learning new frameworks, trying to optimize funnels, and questioning whether I need new offers or strategies.

When in reality, the obvious thing I should be doing is what already works:
✅ Creating more YouTube videos.
✅ Building more Notion templates.
✅ Selling more digital products.

That’s it.

Not redesigning my business. Not building some intricate launch strategy. Not spending weeks optimizing things that don’t need optimization.

Just making more products and putting them in front of more people.

Most of the time, we don’t need a better plan.
We just need to execute the obvious one.

So here’s my challenge for you today:
Look at the biggest problem in your business or life right now.

What’s the obvious thing to do?

Do that.

The obvious thing for me to do right now is tell you that if you want help with Notion, systemizing your life or business, and package these systems into digital products, then book a free 20min discovery call with me so we can discuss your problem and come up with a plan for me to help:

No fluff. Just systems.
Chris "The Systemizer" Punt