The easier it becomes, the more you charge

If something is easy, it works, and it makes you money—why stop doing it?

That’s a question I had to ask myself recently.

My digital product business, selling Notion templates, is simple, scalable, and profitable. I don’t have to chase clients. I don’t have to trade time for money. It runs on systems, not effort.

Yet some part of me wants to complicate it.

I started thinking about launching an agency, building complex funnels, adding new offers—anything except doubling down on what was already working.

But then I remembered something from my childhood.

I grew up on a farm. We had Jersey cows, the best milk producers.

If your business sells milk and you have a Jersey cow, would you stop milking it?
Would you walk away from a system that works to start a banana plantation?

Of course not. You’d keep milking the cow.

That’s what I realized about my business.

I was trying to move on to new, more complex things, not because I needed to, but because it felt too easy.

But if something feels easy, that’s proof that you’ve mastered it.

What feels easy for you is difficult for others. That’s why it’s valuable.

Not because of the effort you put in (which for you isn’t much) but because of the time you save others.

Because time is more valuable than money.

And when you’ve mastered a skill, you’re not selling your work.

You’re selling time.

Mastery makes things easier.
Easier means faster.
Faster means more valuable.

So here’s new rules I’m setting for myself:

• The easier it becomes, the more you charge.

• If it’s easy, don’t overcomplicate it.

• Don’t do something new, just do what you’re doing better and more of it.

I’m keeping my focus on templates, funnels, and scalable digital products. That’s my cow, and I’m going to keep milking it.

And because of this shift, I have decided that I will only take on 5 clients for my Systemizer program, ever.

I will only be taking 5 people through my process and system for mastering Notion, building a personalized dashboard, automating their business, building a digital product, and setting up a funnel & content strategy that monetizes their audience, generates passive income, and attracts leads without their involvement.

Only 5 clients I can work with long-term. That’s it. And it’s first come first serve.

Because through me helping these 5 clients 1:1 I will productize the process into a digital product and sell that instead.

Only these 5 people gets unlimited access to me, my tools, my knowledge and my network.

So if you want to be a part of this small intimate group of creators & business owners, reply “Systemizer” and I’ll send you some more details.

No fluff. Just systems.
Chris “The Systemizer” Punt