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- The Creator's Dilemma: Lead or Die
The Creator's Dilemma: Lead or Die
Create from vision, not for validation

Most creators start with good intentions.
They want to share their message, build an audience, and maybe even change lives.
But somewhere along the way, many fall into a dangerous trap.
They stop leading and start following.
Instead of creating from your vision, you create from a place of validation.
You start listening to what your audience says they want, chasing trends, and adapting their message to fit the current algorithm.
Here’s the cold hard truth:
When you follow your own vision, you attract people who align with it.
When you follow your audience, you attract people who will leave when you change.
Oof… It’s true tho.
If you build your brand by following your audience, you’ll have to keep following them forever. The second you stop, they leave.
But if you build your brand by leading with your vision, you’ll attract an audience that follows you anywhere.
That’s the difference between the creators you look up to and the ones you already forgot about.
One pleases, the other leads.
One is reactive, the other proactive.
One chases, the other attracts.
Just like in dating. “The nice guy” doesn’t get the girl… or the audience.
If you’re ready to stop chasing and start attracting and need help implementing a monetization system into your business so you can monetize your audience, attract leads, and generate passive income, then book a discovery call with me here so we can design a strategy for your business:
No fluff. Just systems.
Chris “The Systemizer” Punt