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My Notion templates generated over 100k organic leads

The lead magnet hidden in plain sight

Most creators are overthinking digital products.

They're building courses, writing ebooks, creating masterclasses...

Meanwhile, I've generated over 340k sales and collected 100,000+ emails with something I already use every day.

Notion templates.

Just the product pages of my Notion templates alone have gotten over 1 million views. That's more eyeballs than most creators get on their content.

Notion templates is probably the easiest and most effective digital product out there at the moment.

It doesn’t even have to be a full system like my Life OS Dashboard, it can even just be an info-product or a guide.

And here’s the beauty of selling Notion templates that most people don’t realize:

When someone downloads your Notion template, they're not just getting a link. They're getting a system they'll use daily.

Every time they open it, they subconsciously think about you. You build your brand just by them using your product.

Most digital products get consumed once and forgotten.

Templates get used repeatedly. They build subconscious trust. They keep you top-of-mind.

Here's why Notion templates work so well:

Low barrier to entry - People understand what they're getting
Immediate value - They can use it right away
Built-in upsells - You can embed links and offers directly in the template
Recurring exposure - They think of you every time they use it
Easy to create - You're probably already building these systems for yourself

The framework is simple:

  1. Build a system you actually use

  2. Package it as a template

  3. Give it away for free to collect emails

  4. Upsell through an email sequence and by including it in the template itself

If you want an easy win that generates leads while you sleep...

Package the systems that you’re already and have in your Notion, as it will attract people that wants what you have and who you can help.

So in case you haven’t thought about giving away Notion templates as lead magnets, I hope this helped and that you will give it a try.

You’ll be surprised at how well it works…

No fluff. Just systems.
Chris "The Systemizer" Punt