How to Find Your ONE Thing

Yesterday, I wrote about focus—
And how you can measure it by how painful it is to say no.

But there’s a deeper question behind all that:

What exactly are you supposed to be saying yes to?

Because it’s one thing to “stay focused.”
But focus on what?

That’s the real question.

Here’s what I’ve learned:

Most people don’t lack motivation.
They lack clarity.

And without clarity, everything looks like a good idea.
So you try a little bit of everything.
You chase strategy over vision.
You say yes to things that make money, but cost peace.
And then wonder why growth feels heavy instead of natural.

So here’s how I think about finding your ONE Thing:

Start with brutal honesty.

Ask yourself:

• What am I actually good at? (Not what you wish you were good at.)

• What feels easy to me, but hard to others?

• If I could only make money one way, what would I enjoy most?

• What could I do every day without resenting it?

• What type of client or customer do I actually like serving?

That’s your first layer of signal.

Now go deeper.

Ask yourself:

• What do I want to be known for?

• If my name were to become a category, what would it be?

• What am I building that’s bigger than me?

• 5 years from now, what kind of business would make me proud, even if I wasn’t making the most?

This is where alignment lives.

When the answers to these questions overlap,
You’ve found it.

Your One Thing.

Once you have that,
Everything else becomes clearer:

• You know which platforms to publish on

• You know what types of offers to say yes to

• You know what clients to accept (and which to let go)

• You know where your time actually matters

You go from trying to build everything
To building one thing—deeply.

And ironically?
That’s what makes you known.

You don’t need more ideas.
You need one powerful, polarizing, purpose-driven direction—
And the courage to ignore everything else.

So go find it.
Then build it.

And let the rest fall away.

Stay focused.
Chris “The Systemizer” Punt